(i) Explain any two product-related decisions which the students had to take. |
(ii) Suggest any two functions that the 'label' of the jam bottle must perform. |
Answer:
(i) The two product related decisions which the students had to take are: [a] Branding A brand is a name, term, sign, symbol, design or some combination of them used to identify the products and differentiate it from that of its competitors. Thus, branding is the process of assigning a distinctive name or symbol to a product, by which it can be remembered. [b] Packaging It refers to the act of designing and producing the container or wrapper of a product. Various kinds of goods are placed into appropriate containers for protection and convenient handling. Thus, packaging implies placing products in suitable packages for delivery of the product to customer or for the purpose of storage and transport. (ii) The two important functions that the label of the jam bottle must perform, are as follows: [a] To describe the product and specify its contents. [b] To help in identification of the product or brand.
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