Answer:
The promotional tool of marketing mix that plays a persuasive, service and informative role and thereby link a business firm to its customers is personal selling. It refers to the oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Companies appoint sales persons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale. Importance of Personal Selling to a Business Personal selling is an effective tool of promotion mix. Its importance to business is judged by the following factors: (i) Flexible Tool It is personal in nature and offers the salesperson an advantages of adjusting as per the needs of the customer. (ii) Link with Customers There is a direct contact between the salesman and the prospects, which reduces chances of diffusion and distortion in the desired message. (iii) Feedback It enables the business to obtain the feedback from the customers and accordingly prepare the strategies for the future.
You need to login to perform this action.
You will be redirected in
3 sec