Answer:
Packaging refers to the act of designing and producing the container or wrapper of a product. Three functions of packaging are as follows: (i) Product Identification Packaging helps a product to be identified by the customer, e.g. Maggi Noodles in yellow colour, Lays in blue, green and red colour can be identified easily. (ii) Product Protection Packaging protects the contents of a product from spoilage, breakage, leakage, damage, etc. e.g. Air tight containers and packets are used for biscuits, tea, etc. (iii) Product Promotion Packaging promotes the sales of the product. Package is the buyer's first encounter with the product and is capable of attracting or repulsing the buyer. The colourful attractive packing of the product may induce the customer to buy it. e.g. Ferrero Rocher Chocolates, Calcium Sandoz, etc.
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