Answer:
(i) Bending the Customer According to the Product This statement is related with the selling concept. (ii) Developing the Product According to Customer Needs This statement is related with the marketing concept. Difference between selling concept and marketing concept are:
Basis Selling Concept Marketing Concept Focus It focuses on the product. If focuses on consumer satisfaction. Planning It has a short-term business planning. If has a long-term business planning.
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