Answer:
Demand of a consumer is affected by his/her tastes and preferences. The consumer's taste and perferences are influenced by advertisement, change in fashion, climate, new inventions etc. Other things being equal, demand for those goods increases for which consumers develop favourable tastes and preferences are vice-versa. So, a housewife prefers microwave ovens over burners or chulah because it is a latest invention and it helps to reduce her burden.
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