Banking Sample Paper SBI Clerk Grade (Main) Sample Test Paper-1

  • question_answer
    Which advertisement agency conceived the popular tagline of Life Insurance Corporation of India "Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi" (In Life and After Life)?        

    A)  Fortune Communications Limited                

    B)  Madison Wood Pvt. Ltd  

    C)  DDB Mudra Group     

    D)  Ogilvy and Mather

    E)  Saatchi and Saatchi

    Correct Answer: C

    Solution :

     LIC's tagline "Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi" (In Life and After Life) was conceived by Mudra Group in 1999. Mudra did a commercial which shows a woman called Mrs Sharma, a widow with the responsibility of bringing up her children on her own. She explains through the commercial how her late husband se- cured the future of his family by investing in LIC.


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