A) Fortune Communications Limited
B) Madison Wood Pvt. Ltd
C) DDB Mudra Group
D) Ogilvy and Mather
E) Saatchi and Saatchi
Correct Answer: C
Solution :
LIC's tagline "Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi" (In Life and After Life) was conceived by Mudra Group in 1999. Mudra did a commercial which shows a woman called Mrs Sharma, a widow with the responsibility of bringing up her children on her own. She explains through the commercial how her late husband se- cured the future of his family by investing in LIC.You need to login to perform this action.
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