Answer:
Advertising is a very important part of getting people to buy a brand, therefore the advertisement should be such that it gets people attracted towards the product. The process of making advertisement has following steps:
(i) First of all, profiling of the consumers is done by considering who will buy the product and so the campaigning will be according to that.
(ii) For doing this, research specific companies are hired.
(iii) After the result, the brand identity that suits or appeals to the selected category is created.
(iv) An angle which is different from all the other advertisements of the same product is chosen. Then a tag line and the brand name is selected and a presentation to the client is made.
(v) The visuals are tested amongst a targeted audience. Then the campaign is finalized and released.
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