question_answer 29)

As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be important by you and what steps would you plan to take care of these concerns? Discuss.

Answer:

The societal marketing concept holds that the task of any organization is to identify the needs and wants of the target market and delivers the desired satisfaction in an effective and efficient manner, so that the long term well-being of the consumers and the society is taken care of. In case any business activity encourages pollution, deforestation, storage of resources, population explosion, then its benefits can not be justified. As marketing manager of a big hotel located at an important tourist destination certain care need to be taken regarding environment. (i) Proper drainage facility (ii) In-built plant for re-cycling the waste (iii) Solar geysers to be used (iv) Rain water harvesting (v) Proper maintenance of greenery-lawns, parks, gardens (vi) CNG based vehicles to be used to provide transport facility to the guests.