question_answer 30)

Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.

Answer:

The following information about the senior citizens should be collected (i) Age of the senior citizen (ii) Their source of income (iii) Medical background (iv) Present working states There are various sources of collecting the above information – personal visits, questionnaires, medical reports from nursing homes, doctor clinic etc.