12th Class Business Studies Marketing Question Bank

done Passage Bassed Questions Total Questions - 8

• question_answer1)

  Direction: Q. 1 to 4

  Read the given passages and answer the questions that follow.

  I. Fitness Production Limited, Research & Development department has decided to diversify from manufacturing fitness drinks to cereals made from millets. They are well aware of the fact that the company will have to communicate to the people the benefits of eating millets. For this purpose] they plan to sponsor various events like Marathons and encourage people to switch to healthy eating through newsletters.

  A meeting was held wherein a brainstorming session took place to decide the name by which the company will sell its products. In the meeting, it was also decided that the company will spend on advertising, sales promotion efforts, packaging, product differentiation, credit facility and customer services. This will give the company competitive freedom in fixing the price of its products. The company also decided that its products will be distributed effectively throughout the country through its agents, wholesalers and retailers.

  Identify the product related decision the company has to take in the meeting.
  A)
  Promotion done clear
  B)
  Branding done clear
  C)
  Packaging done clear
  D)
  Pricing done clear
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• question_answer2)
  “…… the company will spend on advertising sales promotion efforts packaging product differentiation credit facility and consumer services. This will give the company competitive freedom in fixing the price of its products……” Identify the factor affecting one of the elements of marketing mix discussed above.
  A)
  Product done clear
  B)
  Extent of competition done clear
  C)
  Utility and demand done clear
  D)
  Marketing methods used done clear
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• question_answer3)
  “The company also decided that its products will be distributed effectively throughout the country through its agents wholesalers and retailers”. Identify the element of marketing mix discussed above.
  A)
  Product done clear
  B)
   Price done clear
  C)
  Place done clear
  D)
  Promotion done clear
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• question_answer4)
  Identify the promotional tool discussed in the given case.
  A)
  Advertising done clear
  B)
  Sales Promotion done clear
  C)
  Public Relations done clear
  D)
  Personal selling done clear
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• question_answer5)

  Direction: Q. 5 to 8

  Read the given passages and answer the questions that follow.

  II. As a project, the members of the Green Eco Club thought of setting up a process for recycling waste paper from the club premises, and recycling them into registers and exercise books to be used by the poor or needy students of the society.

  They approached their president who not only appreciated the idea but also gave his consent for the same. He insisted that they must focus on quality, performance and features of their products. At the same time, production must be pollution-free. The club also decided to donate 50% of the revenue generated from the sales of registers and exercise books to a school for special children.

  Identify the most appropriate communication tool for promotion of registers and exercise books.
  A)
  Sales Promotion done clear
  B)
  Advertising done clear
  C)
  Personal Selling done clear
  D)
  Public Relations done clear
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• question_answer6)
  Identify the product related decision to be taken by the members in the marketing of registers and exercise books.
  A)
  Deciding the price done clear
  B)
  Deciding the quality done clear
  C)
  Deciding the brand name done clear
  D)
  All of the above done clear
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• question_answer7)
  Which of the following factors should be kept in mind while choosing the right name for the exercise books and registers?
  A)
  It should be distinctive done clear
  B)
  It should be adaptable to packaging or labelling requirements done clear
  C)
  It should be short and easy to pronounce done clear
  D)
  All of the above done clear
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• question_answer8)
  Identify the marketing philosophy discussed in the case.
  A)
  Production concept done clear
  B)
  Product concept done clear
  C)
  Societal marketing concept done clear
  D)
  Both (a) and (b) done clear
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