12th Class Business Studies Marketing Question Bank

done Topic - 3 MCQs - Product Total Questions - 10

• question_answer1)
  Name the non-verbal part of a brand.
  A)
  Brand name done clear
  B)
  Brand mark done clear
  C)
  Trade mark done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer2)
  Which of the following is not the level of packaging?
  A)
  Primary done clear
  B)
  Secondary done clear
  C)
  Tertiary done clear
  D)
  Transportation done clear
  View Solution play_arrow

• question_answer3)
  Which of the following provides legal protection to the products?
  A)
  Brand Name done clear
  B)
  Brand Mark done clear
  C)
  Trade Mark done clear
  D)
  None of these done clear
  View Solution play_arrow

• question_answer4)
  The function performed to identify a product or a brand is:
  A)
  Labelling done clear
  B)
  Branding done clear
  C)
  Promotion done clear
  D)
  Price mix done clear
  View Solution play_arrow

• question_answer5)
  Which part of a brand can be spoken?
  A)
  Brand Mark        done clear
  B)
  Brand Name done clear
  C)
  Trade Mark done clear
  D)
  Brand done clear
  View Solution play_arrow

• question_answer6)
  Sumit went to a shop and expressed her desire to buy a thermal water bottle only of Milton company. Identify the component related to branding being described in the above case.
  A)
  Trademark done clear
  B)
  Generic name done clear
  C)
  Brand name done clear
  D)
  Brand mark done clear
  View Solution play_arrow

• question_answer7)
  Karishma had started the business of producing exclusive hand-made jewellery under the brand name 'Nikhaar' 10 years back. Over the years, she has diversified into new segments like clothing, footwear, cosmetics, etc. Moreover, all the products are being sold under the same brand name “Nikhaar”, as it appears appropriate for all of them. Identify the relative feature of a good brand name being described in the given case.
  A)
  Short and easy to pronounce, spell and remember done clear
  B)
  Reflects the functions of the product done clear
  C)
  Distinctiveleasily identifiable done clear
  D)
  Versatile, can be used for brand extension done clear
  View Solution play_arrow

• question_answer8)

  Identify the component of branding being depicted below.

  A)
  Brand name       done clear
  B)
  Brand mark done clear
  C)
  Trade Mark done clear
  D)
  Generic name done clear
  View Solution play_arrow

• question_answer9)

  What does the symbol given below denote?

  A)
  Brand name done clear
  B)
  Brand mark done clear
  C)
  Trade Mark done clear
  D)
  Generic name done clear
  View Solution play_arrow

• question_answer10)
   

  Identify the related function of labelling being depicted below as given on the pack of the

  A)
  Describes the product and specifies its content done clear
  B)
  Grading of products done clear
  C)
  Helps in promotion of the products done clear
  D)
  Identification of the product or brand done clear
  View Solution play_arrow