12th Class Business Studies Marketing Question Bank Case Based MCQs - Marketing Management

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    Direction (6-10): Read the following text and answer question numbers 6-10 on the basis of the same. Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia Shev'. It was a quick selling product for locals and foreign tourists. His second generation expanded the business and got "Yumman Ki Bujiya" registered with concerned authorities. Gradually, the brand offered a wide range of products to its customers like Namkin, Sweets, Bakery items, etc. However, 'Bhujiya-Sev' remained the most popular product of the brand creating maximum revenue. "Yamuna Ki Bhujiya" offered its products as competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now, it has virtually become a synonym for bhujiya-sev in the market, so much so, that people asked for "Yumuna Ki Bhujiya" instead of bhujiya-sev. "Yamuna Ki Bhujiya" has developed a strong distribution network in India and aborad by setting up retail outlets and reaching out to the customer through internet selling. Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, Vigyapan Pvt. Ltd. for promoting the product. On the advise of the Vigyapan Pvt. Ltd, "Yamuna Ki Bhujiya" has also worked upon managing public opinion ,   by developing relations with the mass through sponsoring cultural and sporting events, maintenance of public parks, etc.
    His second generation expanded the business and got 'Yamuna Ki Bhujia' requested with concerned authorities. With reference to the given text 'Yamuna Ki Bhujia' is a ...... giving it a legal protection against its use by anyone else.

    A) Brand value                  

    B) Trademark

    C) Trait mark        

    D) Brand mark

    Correct Answer: B

    Solution :

    [b]


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