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12th Class Business Studies Marketing Question Bank Marketing (Long)

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    “Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country.” Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions.
    Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time.       [CBSE Sample Paper, 2016]

    Answer:



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