12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery.
Proper communication with the market was being maintained through advertising.
Even dealers were to be offered incentives to boost the sales.
The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18]
