12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society.
(a) Name and state the communication tool used by the marketer in the above case to improve its image.
(b) Also explain the role of the tool as identified in part (a). [AI 2016]
Or
A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society.
(a) Name and state the communication tool used by the marketer in the above case to improve its image.
(b) Also explain role of the tool as identified in part (a). [Delhi 2016]
