2. Questions Bank
  3. 12th Class
  4. Business Studies
  5. Marketing

12th Class Business Studies Marketing Question Bank Marketing (Long)

  • question_answer
    Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager.
    [CBSE Sample Question Paper 2015]
    (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis.
    (b) Also explain the role of above identified concept by stating any two points.

    Answer:



    You need to login to perform this action.
    You will be redirected in 3 sec spinner