12th Class Business Studies Marketing Question Bank

done Marketing (Short) Total Questions - 31

• question_answer1)
  Explain the advantages of branding to marketers of goods and services.
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• question_answer2)

  List the characteristics of a good brand name.

  Or

  You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a Compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a Brain Storming Session. Before the suggestions come forward, you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.                       [CBSE Sample Paper 1st 2010]

  Or

  Explain the qualities necessary for a good brand name.                                                             [Delhi 2006]

  Or

  What is meant by ‘Brand Name’? State any four characteristics of a good ‘Brand Name’.   [Delhi, Foreign 2011]

  Or

  State any three features of a good brand name.                                                [CBSE Sample Paper 2011]

  Explain in brief any three qualities of a good brand name.                                [Delhi 2005C; AI 2008]

  Or

  What are the characteristics of a good brand name? Explain.                                                           [Delhi 2009]

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• question_answer3)
  What is the societal concept of marketing? Or ‘Blindly following the goal of customer satisfaction has led to many social and environmental ills.’ Do you agree? What should be done?                                                                                                                              [HOTS]
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• question_answer4)
  List the characteristics of convenience products.
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• question_answer5)
  Enlist the advantages of packaging of a consumer products.
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• question_answer6)
  What are the limitations of an advertising as a promotional tool? Enlist
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• question_answer7)
  List five shopping products purchased by you or your family during the last few months.
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• question_answer8)
  SHORT ANSWER TYPE QUESTIONS What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
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• question_answer9)
  Distinguish between the product concept and production concept of marketing. Or Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.                                                                                       [CBSE Sample Paper 2011]
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• question_answer10)
  Product is a bundle of utilities? Do you agree? Comment.
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• question_answer11)
  What are industrial products? How are they different from consumer products? Explain.
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• question_answer12)
  Distinguish between convenience product and shopping product.
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• question_answer13)
  Products is a mixture of tangible and intangible attributes’. Discuss
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• question_answer14)
  Describe the functions of labeling in the marketing of products. Or Explain in brief any three functions of ‘Labelling’.                                    [Delhi, AI 2008, 08C; Foreign 2008]
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• question_answer15)
  Discuss the role of intermediaries in the distribution of consumer non-durable products.
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• question_answer16)
  Explain the factors determining choice of channels of distribution.                            [AI 2006, 08C; Delhi 2012]
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• question_answer17)
  Explain the factors determining choice of channels of distribution.
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• question_answer18)
  Define advertising. What are its main features? Explain.
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• question_answer19)
  List different ways in which the term - ‘marketing’ is being used.                                                              [HOTS]
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• question_answer20)
  What is meant by market offering?
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• question_answer21)
  In modern times, emphasis is placed on describing marketing as a social process. State this process.                                  [HOTS]
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• question_answer22)
  Why is marketing called a social process?                                                                                                  [Delhi 2013]
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• question_answer23)
  Distinguish between ‘Selling Concept’ and ‘Marketing Concept’ of Marketing Management Philosophies on the basis of ‘main focus’.                                                                                                                                      [Delhi 2013]
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• question_answer24)
  ‘Maruti Vega Ltd. entered into the market with coloured televisions and have now introduced products like audio systems, air - conditioners, washing machines, etc. The company is not only offering the products but also handling complaints and offering after - sales services. Identify the element of marketing mix discussed here.  [AI 2015] ZOOM Udyog, a car manufacturing company has stated its business with Zoom - 800 and slowly launched Zoom - 1000, Wagon - Z, Swy - fy etc. and offered various service like after sales services, availability of spare parts, etc. Identify the element of marketing mix referred here.                                                     [CBSE Sample Paper 2015]
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• question_answer25)
  Good Living Ltd. manufactures mosquito repellent tables. These tablets are packed in strips of 12 tablets each. Each of these strips is packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.  [CBSE Sample Paper, 2016]
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• question_answer26)
  Mansi took her niece Ridhima for shopping to ‘Mega Stores’ to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Identify the technique of sales promotion used by the company.                                                                                                             [AI 2017]
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• question_answer27)
  Sunita her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of ` 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation.            [Delhi 2017]
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• question_answer28)
  Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (in) Ends                                                                                        [CBSE Sample Paper 2011]
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• question_answer29)
  ‘Find wants and fill them’, ‘Create products and sell them’ are the two important concepts of marketing management. Identify and differentiate between the two concepts.                                                        [Delhi Comptt. 2009] Or Give three distinction between marketing and selling.                                                        [Delhi, Foreign 2011]
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• question_answer30)

  List the characteristics of a good brand name.

  Or

  You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a Compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a Brain Storming Session. Before the suggestions come forward, you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.                                         [CBSE Sample Paper 2010]

  Or

  Explain the qualities necessary for a good brand name.                                                             [Delhi 2006]

  Or

  What is meant by ‘Brand Name’? State any four characteristic of a good ‘Brand Name’.   [Delhi, Foreign 2011]

  Or

  State any three features of a good brand name.                                                [CBSE Sample Paper 2011]

  Or

  Explain in brief any three qualities of a good brand name.                     [Delhi 2005C; AI 2008]

  Or

  What are the characteristics of a good brand name? Explain.                                   [Delhi 2009]

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• question_answer31)
  Discuss the role of intermediaries in the distribution of consumer non-durable products.
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