12th Class Business Studies Marketing Question Bank

done Topic - 1 MCQs - Marketing Total Questions - 7

• question_answer1)
  The term 'market' is understood in which of the following contexts?
  A)
  Geographical area covered done clear
  B)
  Type of buyers done clear
  C)
  Quantity of goods transacted done clear
  D)
  All of these done clear
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• question_answer2)
  “Maximise the profits by satisfying the customers' needs better than the competitors.” Identify the concept.
  A)
   Production concept done clear
  B)
  Marketing concept done clear
  C)
  Selling concept done clear
  D)
  Societal marketing concept done clear
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• question_answer3)
  Ashutosh is manufacturing lunchboxes for school going children. To maximise profit, he decided to improve the quality and added thermal technology in the lunchboxes. Due to this improvement in the product, the sale increased. Identify and explain the marketing philosophy involved.
  A)
  Marketing concept done clear
  B)
  Selling concept done clear
  C)
  Societal marketing concept done clear
  D)
  Product concept done clear
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• question_answer4)
  “This concept pays attention to social, ecological and ethical aspects of marketing.” Identify the concept of marketing.
  A)
  Product concept done clear
  B)
  Societal marketing concept done clear
  C)
  Selling concept done clear
  D)
  Marketing concept done clear
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• question_answer5)
  “A marketer with 10% market share of a particular product aims at increasing it to 25% In order to achieve this, the marketer will have to develop suitable plans to increase production and sales, use promotional tools, etc. Identify the functions of marketing highlighted above.
  A)
  Standardisation and grading done clear
  B)
  Market planning done clear
  C)
  Gathering and analysing market information done clear
  D)
  Physical distribution done clear
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• question_answer6)
  Raghav Limited is offering a tour & travel package for 10 worldwide destinations with a free insurance on the bookings for the month of June, 2021. Which feature of marketing is being described in the above lines?
  A)
  Needs and wants done clear
  B)
  Creating a market offering done clear
  C)
  Customer value done clear
  D)
  Exchange mechanism done clear
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• question_answer7)
  Divyansh Limited is a company dealing in various types of fire extinguishers. Generally, people do not buy fire extinguishers. Therefore, the company undertakes vigorous Hales promotion efforts in order to create and maintain demand for the product. Which marketing philosophy is being described in the given case?
  A)
  Product concept done clear
  B)
  Selling concept done clear
  C)
  Marketing concept done clear
  D)
  Societal marketing concept done clear
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