0
question_answer1) Define Marketing. How is it different from selling? Discuss.
question_answer2) What is the Marketing concept? How does it help in the effective marketing of goods and services. Or Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS] Or Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [Delhi Comptt. 2012] View Solution play_arrow question_answer3) What is marketing mix? What are its main elements? Explain. View Solution play_arrow question_answer4) How does branding help in creating product differentiation? Does it help in marketing of goods and services? Discuss. View Solution play_arrow question_answer5) What are the factors affecting determination of the price of a product or service? Explain. View Solution play_arrow question_answer6) What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain. View Solution play_arrow question_answer7) Explain the major activities involved in the physical distribution of products. View Solution play_arrow question_answer8) Expenditure on advertising is a social waste Do you agree? Discuss. View Solution play_arrow question_answer9) Distinguish between advertising and personal selling. View Solution play_arrow question_answer10) Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off- season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of Days and 2 nights hotel stay package with free breakfast and one - day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggesting very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer11) Time Line watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. (a) Name the concept related to the activities mentioned in the above paragraph. (b) Explain any two features of the concept identified in the part (a). [CBSE Sample Paper 2017] View Solution play_arrow question_answer12) 1. What is the societal concept of marketing? Or Blindly following the goal of customer satisfaction has led to many social and environmental ills. Do you agree? What should be done? [HOTS] Or Mannat Industry aims to fulfill the customer demand and also focuses on: contributing to enrichment or quality of life. Which concept of marketing is being followed by the Mannat Industry? Or Which concept of marketing suggests that marketer should not offer a product to consumers if it is not in the best interest of consumers? Or A shoe manufacturing company is using prohibited animal skin to make leather, in order to satisfy some of its customers. Which marketing concept is overlooked in the given case? Or Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant - based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet. Identify the marketing management philosophy being followed by Beauty Product Ltd. [Delhi 2015] View Solution play_arrow question_answer13) Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS] Or Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [CBSE Delhi Comptt. 2012] View Solution play_arrow question_answer14) What is meant by the product concept of marketing? [Delhi, AI, Foreign 2010] Or Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved. [Delhi, AI Comptt. 2012] View Solution play_arrow question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. 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question_answer3) What is marketing mix? What are its main elements? Explain.
question_answer4) How does branding help in creating product differentiation? Does it help in marketing of goods and services? Discuss. View Solution play_arrow question_answer5) What are the factors affecting determination of the price of a product or service? Explain. View Solution play_arrow question_answer6) What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain. View Solution play_arrow question_answer7) Explain the major activities involved in the physical distribution of products. View Solution play_arrow question_answer8) Expenditure on advertising is a social waste Do you agree? Discuss. View Solution play_arrow question_answer9) Distinguish between advertising and personal selling. View Solution play_arrow question_answer10) Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off- season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of Days and 2 nights hotel stay package with free breakfast and one - day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggesting very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer11) Time Line watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. (a) Name the concept related to the activities mentioned in the above paragraph. (b) Explain any two features of the concept identified in the part (a). [CBSE Sample Paper 2017] View Solution play_arrow question_answer12) 1. What is the societal concept of marketing? Or Blindly following the goal of customer satisfaction has led to many social and environmental ills. Do you agree? What should be done? [HOTS] Or Mannat Industry aims to fulfill the customer demand and also focuses on: contributing to enrichment or quality of life. Which concept of marketing is being followed by the Mannat Industry? Or Which concept of marketing suggests that marketer should not offer a product to consumers if it is not in the best interest of consumers? Or A shoe manufacturing company is using prohibited animal skin to make leather, in order to satisfy some of its customers. Which marketing concept is overlooked in the given case? Or Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant - based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet. Identify the marketing management philosophy being followed by Beauty Product Ltd. [Delhi 2015] View Solution play_arrow question_answer13) Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS] Or Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [CBSE Delhi Comptt. 2012] View Solution play_arrow question_answer14) What is meant by the product concept of marketing? [Delhi, AI, Foreign 2010] Or Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved. [Delhi, AI Comptt. 2012] View Solution play_arrow question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer5) What are the factors affecting determination of the price of a product or service? Explain. View Solution play_arrow question_answer6) What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain. View Solution play_arrow question_answer7) Explain the major activities involved in the physical distribution of products. View Solution play_arrow question_answer8) Expenditure on advertising is a social waste Do you agree? Discuss. View Solution play_arrow question_answer9) Distinguish between advertising and personal selling. View Solution play_arrow question_answer10) Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off- season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of Days and 2 nights hotel stay package with free breakfast and one - day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggesting very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer11) Time Line watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. (a) Name the concept related to the activities mentioned in the above paragraph. (b) Explain any two features of the concept identified in the part (a). [CBSE Sample Paper 2017] View Solution play_arrow question_answer12) 1. What is the societal concept of marketing? Or Blindly following the goal of customer satisfaction has led to many social and environmental ills. Do you agree? What should be done? [HOTS] Or Mannat Industry aims to fulfill the customer demand and also focuses on: contributing to enrichment or quality of life. Which concept of marketing is being followed by the Mannat Industry? Or Which concept of marketing suggests that marketer should not offer a product to consumers if it is not in the best interest of consumers? Or A shoe manufacturing company is using prohibited animal skin to make leather, in order to satisfy some of its customers. Which marketing concept is overlooked in the given case? Or Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant - based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet. Identify the marketing management philosophy being followed by Beauty Product Ltd. [Delhi 2015] View Solution play_arrow question_answer13) Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS] Or Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [CBSE Delhi Comptt. 2012] View Solution play_arrow question_answer14) What is meant by the product concept of marketing? [Delhi, AI, Foreign 2010] Or Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved. [Delhi, AI Comptt. 2012] View Solution play_arrow question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer6) What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain.
question_answer7) Explain the major activities involved in the physical distribution of products.
question_answer8) Expenditure on advertising is a social waste Do you agree? Discuss.
question_answer9) Distinguish between advertising and personal selling.
question_answer10) Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off- season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of Days and 2 nights hotel stay package with free breakfast and one - day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggesting very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive. [CBSE Sample Paper, 2016]
question_answer11) Time Line watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. (a) Name the concept related to the activities mentioned in the above paragraph. (b) Explain any two features of the concept identified in the part (a). [CBSE Sample Paper 2017]
question_answer12) 1. What is the societal concept of marketing? Or Blindly following the goal of customer satisfaction has led to many social and environmental ills. Do you agree? What should be done? [HOTS] Or Mannat Industry aims to fulfill the customer demand and also focuses on: contributing to enrichment or quality of life. Which concept of marketing is being followed by the Mannat Industry? Or Which concept of marketing suggests that marketer should not offer a product to consumers if it is not in the best interest of consumers? Or A shoe manufacturing company is using prohibited animal skin to make leather, in order to satisfy some of its customers. Which marketing concept is overlooked in the given case? Or Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant - based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet. Identify the marketing management philosophy being followed by Beauty Product Ltd. [Delhi 2015]
question_answer13) Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS] Or Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [CBSE Delhi Comptt. 2012] View Solution play_arrow question_answer14) What is meant by the product concept of marketing? [Delhi, AI, Foreign 2010] Or Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved. [Delhi, AI Comptt. 2012] View Solution play_arrow question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer14) What is meant by the product concept of marketing? [Delhi, AI, Foreign 2010] Or Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved. [Delhi, AI Comptt. 2012] View Solution play_arrow question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer15) Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country. Says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted and they came up with a list of about 100 places and tied - up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. [CBSE Sample Paper, 2016] View Solution play_arrow question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer16) R&T Reality, the property development arm of the construction and engineering giant R&T in a recent report to the media shared that it is betting on bigger and better projects providing greater benefits to the customers, lower prices and faster execution to boost its growth. The spokesperson of the company informed the media that besides the innovative features, quality and brand, the fair pricing followed by the company is also a hit with the buyers. He said that the company is also focusing on accurate, speedy and timely delivery. Proper communication with the market was being maintained through advertising. Even dealers were to be offered incentives to boost the sales. The above para describes the combination of variables used by R&T Reality to prepare its market offering. Identify and explain the variables. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer17) Crackers Ltd., a fire - cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. [Delhi, Annual 2014] (a) Identify and explain the important product - related decision that was not taken into consideration by the company. (b) Also, identify any two values which were violated by the company. View Solution play_arrow question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer18) As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the dame. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. [AI 2013] (a) Explain any two product - related decisions which the students had to take. (b) Suggest any two functions that the label of the jam - bottle must perform. (c) Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. View Solution play_arrow question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer19) Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. (a) Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reasons. (b) State any two values which Ajay ants to communicate to society. [Delhi 2013] View Solution play_arrow question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer20) Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ` 1,099 for domestic destinations operated by its Indian Joint Venture carrier and ` 2,099 for international flights operated by other group airlines under a limited period offer. A. Identify the medium of communication which can be used by the firm to inform (a) Large number of people about the new fares. (b) Also, state any two merits of the communication tool, apart from the one discussed above. [CBSE Sample Paper, 2017-18] View Solution play_arrow question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer21) Automobiles Ltd. offered to sell their new bike at about ` 4,000 less than the usual Price. This is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi, AI 2006] View Solution play_arrow question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer22) Buy one get one free is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of Promotion Mix. [Delhi Comptt. 2004] Or 100 grams of extra material in a pack of one kg is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of promotion-mix. [Delhi, AI Comptt. 2004] Or 50 grams extra with this pack of toothpaste is an example of one of the techniques of Promotion Mix. Name the technique and explain two other techniques of Promotion Mix. [Delhi Comptt. 2005] View Solution play_arrow question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer23) A toy car free with Maggi Noodles is an example of one of the techniques of Sales Promotion. Name the technique and explain two other techniques with examples. [Delhi 2006] View Solution play_arrow question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer24) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in of marketing. Whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business in run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para. [Delhi 2017] View Solution play_arrow question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer25) Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph. [AI 2015] View Solution play_arrow question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer26) Haryaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Haryaram to prepare its market offering. Identify and explain the variables. [Delhi 2015] View Solution play_arrow question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer27) ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. (a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd. (b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014] View Solution play_arrow question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer28) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported 15000 unite of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of found to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of the distribution is required before making the right choice. (a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. (b) Also, explain briefly the other consideration to be taken care of in each factor identified in part. [Delhi 2017] View Solution play_arrow question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer29) Various tool of communication are used by the marketers to promote their products. Answer the following questions: (a) Why do companies use all tools at the same time? (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. (c) Which tool of promotion will primarily be used for the following: (i) To promote or protect a companys image or its individual products; (ii) An existing product meant for mass usage by literate people; (iii)) To introduce a new product to a particular class of people through door-to-door visits. [CBSE Sample Paper 2012] View Solution play_arrow question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer30) Coconut Joy Ltd. are the manufacturer of vegetarian frozen desert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environments friendly sustainable food, that appreciate the product. It did not take long for Lovely and Lalita to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the companys reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about Coconut Joys Ltd. products. (a) Identify and explain the communication tool used by Coconut Joy Ltd. (b) Briefly explain the role of the tool identified in (a) above. [CBSE Sample Paper 2017] View Solution play_arrow question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer31) A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales series. As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed the ignoring the after sales service was its reason. Therefore, the company took all possible measures to protect and promote its favorable image. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain the role of the tool as identified in part (a). [AI 2016] Or A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society. (a) Name and state the communication tool used by the marketer in the above case to improve its image. (b) Also explain role of the tool as identified in part (a). [Delhi 2016] View Solution play_arrow question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer32) Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firms products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. [CBSE Sample Question Paper 2015] (a) Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points. View Solution play_arrow question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
question_answer33) 5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. (a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. (b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? [CBSE Sample Paper 2017-18] View Solution play_arrow Study Package Marketing (Long) Buy Now Please Wait you are being redirected.... You need to login to perform this action.You will be redirected in 3 sec × Reset Password. Email : Add Mobile Enter Mobile Number Logout Enter OTP OTP has been sent to your mobile number and is valid for one hour Enter One Time Password Change Mobile: Submit Mobile Number Verified Your mobile number is verified. Free Videos × For free video lectures fill in the form below and we will get back to you. * Email Address: * Mobile Number: Submit Cancel
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