Advertising is bringing a product or service to the attention of potential and current customers. It is focused on one particular product or service. Thus, an advertising plan for one product might be very different from that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.
Advertising is the activity of drawing public attention to a product or service in order to encourage people to buy it.
CREATING AN ADVERTISEMENT
It seems very difficult to craft a perfect advertisement to entice potential consumers or influence public opinion. But the right way to make a good advertisement is to keep simple. An advertisement sums up everything that is smart, innovative, and distinguished about your brand, and is almost indispensable in today's economic marketplace.
WRITING THE ADVERTISEMENT
Advertisers create ads for an intended audience. They have a purpose behind designing an advertisement and publishing it in a particular way. Advertising affects people in different ways. People today are exposed to a large amount of advertising.
A catchy, snappy tagline is the sole of an advertisement. Loud sounding advertisements appeal less to our senses. The immediate purpose of advertisement is to garb the consumer's attention and convince him or her that your product is different from others.
AVOID THE SAME OLD CLICHES
Being memorable is the key to good advertisement. Avoid terms like— new and improved, guaranteed, or free gift-is there any other kind?
- Startle the reader to pay attention because it is especially useful if you have a lot to say. For example long announcement wouldn't turn many heads if it weren't for the unusual, confrontational tagline; if the reader wants to get the joke, she or he has to read more.
- Know how to walk the line between controversial and entertaining. Pushing the limits of good taste to help your ad grab attention is common practice, but don't go too far — you want your product to be recognized on its own merits, not because it was tied to a tasteless advertisement.
- Use a persuasive technique. There are tried and true methods that advertisers rely on to make their ads stick.
- Common sense: 'Challenging the consumer to think of a good reason why not to purchase your product or service.
- Making the consumer laugh, make you more likeable and memorable. This pairs especially well with refreshing honesty. Your Advertise lines should be short.
- Repetition: Repeating key elements will bring good results.
- Exigency: Convincing the consumer that time is of the essence. Limited-time only offers, fire sales, and the like are the commonest ways to do this, but again, avoid meaningless phrases that will slip under your customers' radar.
- Know the customer. Even the cleverest ad won't work if it doesn't appeal to the target audience. Are you looking for a certain age group? Do you want people with a set income level? Or maybe you're looking for a more...