We come across different types of advertisements in our day-to-day life, They have invaded every aspect of our day-to-day dealings, our conversations, our thoughts and to a certain extent even control our behaviour as customers and consumers of goods, and services. Advertisements stare and scream at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television. They don't even spare our computer screens when all we are interested in is checking our mails or even simply browsing through- The world has suddenly become advertisement conscious, so much so, that at night the city lights up with thousands of neon glow signs proclaiming, capturing and demanding our attention.
Advertisements have crept even into smaller and insignificant things of our life. For everything from education to career building to buying a soap or a mobile,
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